In order to advertise the tour there's two different posters. One which is put up at venues or out on town and one made to match the signs on busses and trams.
The QR code on each poster takes you directly, when scanned, to the website
Walking advertising is a set of two temporary tattoos. One portraying the campaign logo and the other a QR code. When applied and scanned the QR code leads you to the campaign movie and website.
The tattoos can be handed out as an advertisement before the play or when people comes to see it in order to start conversation and sharing of the video.
Four flyers with basic info about the play, actors and dates to be handed out during the tour or at the venue.